Released On: November 25, 2011
Author: Janiece Lincoln
Industry: Apparel & Fashion
Enliten has announced its annual release and sale for Black Friday. The release has over 20 new additions, including women’s apparel for the first time in company history.
The new release features a collection of basics with their iconic logo and name on t-shirts, pocket tees, hoodies, and crew neck sweatshirts. To accentuate, the crewneck sweaters have detailed stitching across the lateral body and cross stitching at the neckline. For women, V-necks and crew necks are now available for purchase with the other apparel in shop. In addition, A new design collaboration features the first line of a song from Enliten Elite sponsored rapper, Prince Ea, “Get Your Mind Right.” The design follows a backwards design, inspired by Prince Ea’s new theme seen in his most popular video, “Backwards Rappers.” Other collaborations with DyMe-A-DuZiN and Amerikas Addiction are newly available in shop.
“The new, higher quality sweatshirt designs are something we are very proud of,” said Alec Nelson, co-owner of the Enliten brand. “We are changing the dynamics of our audience and our variety. We have had a lot of requests to expand to the women’s market and it seems like an ideal time for us. Right now, we are elevating every standard we have.”
Though many changes towards expansion are currently underway in the Enliten company, their popular designs of the past are still available to shoppers this weekend. The sale will be open to consumers from Black Friday through Cyber Monday. Exclusively for the weekend, the entire shop will be 20% off. As well, Enliten has redesigned their online shop for shoppers to have a cleaner and easier experience navigating in the future. Customers will now be available to accumulate reward points, check order history and status, use promo codes, and much more. If not enough, the shopping benefits will extend beyond Black Friday. For all orders over $60, shipping will be free of charge.
The 2011- 2012 Winter Lookbook video and photos can be found at www.enliten.me/lookbook and Enliten encourages customers to follow and like the company on Facebook and Twitter to stay aware of updates and promotions.