“This week, Nike launched the Kobe V sneaker in Los Angeles, CA. The V comes on the tail of what was the lightest shoe in basketball, the Kobe IV, but when the new version hits retail on January 16th, it will take the title at 10.6 ounces per shoe. The basketball sneaker utilizes a new type of Flywire and a series of innovations that bring maximum stability with minimum amount of weight to the project. We met with Eric Avar, lead designer on the project, Matt Nurse, head researcher for the Kobe sneaker, and the man himself, Kobe Bryant, to take us through the shoe.”
Left to Right: TV personality Kevin Frazier, Kobe Bryant, Kobe V Design Director Eric Avar, and Nike Researcher Matt Nurse.
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